Flat-style illustration for “Real-Life Example: A Family’s Experience with a Permanent Policy,” showing a smiling family of four beside a permanent life insurance policy, coins, a sprouting plant, briefcase, and shield on a beige background.

Real-Life Example: A Family’s Experience with a Permanent Policy

April 26, 20252 min read

Real-Life Example: A Family’s Experience with a Permanent Policy

It’s one thing to read about the benefits of permanent life insurance. It’s another to see how it plays out in real life.

In this post, we’ll walk you through the true story of the Martinez family — and how a smart decision early on helped them weather life’s changes and build long-term financial security with a permanent life insurance policy.


Meet the Martinez Family

Luis and Carla Martinez were in their early 30s when they bought their first home and welcomed their second child. With two kids under five and a growing business, Luis wanted more than just income protection — he wanted a financial tool that could grow with them.

They met with an EasyCapital Solutions advisor who helped them understand the difference between term and permanent life insurance. After reviewing their goals, they decided to move forward with a $300,000 Indexed Universal Life (IUL) policy for Luis.


Why They Chose a Permanent Policy

The Martins weren’t just thinking about death benefits. They were thinking about:

  • Cash value growth

  • Tax-free retirement income

  • Access to funds in emergencies

  • Legacy for their kids

They saw permanent life insurance as a multi-purpose tool — a way to protect their family today and build wealth for tomorrow.


How the Policy Helped in a Real-Life Crisis

Fast forward five years.

Luis’s small business hit a rough patch during an unexpected market downturn. With client payments delayed and expenses piling up, cash flow became tight.

But thanks to the IUL policy, the Martinez family didn’t panic.

They accessed $18,000 of tax-free policy loans from their growing cash value — enough to cover payroll, household expenses, and a few months of breathing room until the business rebounded.

“That policy gave us options. We didn’t have to max out credit cards or dip into retirement.” — Carla Martinez


What It Looks Like Today

Now in their 40s, Luis and Carla continue to fund the policy annually. Their IUL has:

  • Over $65,000 in cash value

  • A death benefit that adjusts with their needs

  • A plan to provide supplemental retirement income in the next 15–20 years

They also used their experience to secure a small permanent policy for Carla and a starter whole life policy for each child — locking in low rates and future insurability.


Final Thoughts

The Martinez family’s story shows how permanent life insurance isn’t just for “rich people” or end-of-life planning — it’s a flexible, living financial asset that provides options when life doesn’t go as planned.

Want to see how a permanent policy could fit into your life and long-term goals?

📞 Call +1-888-995-2025
📧 Email [email protected]
🌐 Visit easycapitalsolutions.us

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